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The Digital Advertising ROI Benchmark for Education


This eBook walks through how to calculate and apply Breakeven Cost-per-Lead (CPL)
to determine if your campaigns are yielding a positive return.

Complimentary Resource

Screen Shot 2017-05-16 at 11.04.11 AM.pngIn the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. The amount of available data and questions to ask can be overwhelming. What should our click-through-rate be? Is this a typical cost per click? What about our conversion rate? Is that normal?

This free ebook walks through our suggested methodology for calculating the ROI of your digital campaigns. We call this the Breakeven Cost-Per-Lead (CPL). What you'll find inside:

- Defining the Breakeven CPL for Education
- Methodology for Estimating the Incremental Value of Your Leads
- DIY Worksheet to Calulate the Profitability of Your Campaigns

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