In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. The amount of available data and questions to ask can be overwhelming. What should our click-through-rate be? Is this a typical cost per click? What about our conversion rate? Is that normal?
This free ebook walks through our suggested methodology for calculating the ROI of your digital campaigns. We call this the Breakeven Cost-Per-Lead (CPL). What you'll find inside:- Defining the Breakeven CPL for Education
- Methodology for Estimating the Incremental Value of Your Leads
- DIY Worksheet to Calulate the Profitability of Your Campaigns
Submit the form and we'll send this ebook directly to your inbox.