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Chapter 1: The Internet: The Great Equalizer

This chapter is a practical guide to inbound marketing, developing a strategy,
implementing it and measuring the results.

Complimentary Resource

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Why does higher education need to embrace the role of the web?

We are excited to announce that we have created an eBook version of our book, Memorable Marketing, Measureable Results. We will be releasing a chapter monthly for download. Each chapter is full of practical tips, case studies and strategy – breaking down what’s new and next in the marketing world and how to use it for higher education.

Chapter 1 focuses on how the Internet has changed everything by introducing us to inbound marketing.

Higher education marketing is constantly changing. Today one in five students will eliminate a university from their list if they have a bad experience on the school’s website. The Internet is integral to higher education recruitment goals. This chapter is a practical guide to inbound marketing, developing a strategy, implementing it and measuring the results.

Questions inside:

  • Is your current marketing plan working? How do you know?
  • Do you want to better earn the attention of prospects? You can through effective inbound marketing.
  • Is your institution’s website being found? Make sure it’s on the top of prospective students’ search lists with Search Engine Optimization or SEO.
  • Is your website connecting with your audience? Ensure that it does with content strategy.

We hope that you'll find this resource useful.