The Measured Leader: A Handbook for Education CMOs, Marketers & Communicators


What it takes to excel in today’s changing higher education landscape.


As an EDU leader, you are charged with managing a number of responsibilities, stakeholders and initiatives. Results are the defining component of success in your role. Measured leaders need continuous visibility of multiple performance metrics to keep a pulse of all factors impacting their brand in the marketplace.

For the purposes of this ebook, we have grouped key performance indicators (KPIs) into four Organizational Measures that support your communications and marketing efforts: Engagement, Enrollment, Advancement and Reputation.

Free Tool Included: MINI Brand Scorecard

The ebook includes an interactive Brand Scorecard as a mechanism to capture, visualize and share the diverse set of initiatives that relate to your institutional brand. Use the grid to track your results across the four Organizational Measures and provide your stakeholders with a high-impact visual performance snapshot.

  • Prioritize: Vet tactics by their level of importance in helping achieve brand goals
  • Organize: Objectively identify which initiatives contribute to your brand-equity building efforts
  • Measure: Empower your team with outlined KPIs to define and demonstrate success along the way
  • Plan: Understand areas where you should invest more or less to continue making progress towards your institutional goals

This ebook is co-authored with:

SS-color-logo      Blue-Moon-group-logo